Welcome to Back Office for Entrepreneurs

Where strategy meets support — and small business founders and C-suite leaders finally find their people.

Back Office for Entrepreneurs is powered by Alexander Morgan & Co. — bringing enterprise-level HR, recruiting, leadership expertise and advisory services to small business founders who want to scale smart.

Back Office for Entrepreneurs is your behind-the-scenes dream team, built for small business owners, founders, and visionaries who are ready to grow — without burning out or doing it all alone.

We provide expert-led workshops, advisory services, fractional support, and practical tools across the core functions every business needs to scale with clarity and confidence — including HR, Talent Acquisition, Accounting & Finance, Sales & Marketing, Purchasing & Supply Chain, and C-Suite Strategy.

Whether you're launching your first venture or refining a growing company, our curated network of experienced professionals brings structure, insight, and momentum to your back office — so you can focus on what you do best.

This is more than outsourcing. It’s strategic partnership, tailored for entrepreneurs.

Explore our workshops, tap into our advisory network, and discover what’s possible when you’re no longer doing it all yourself.

Scalable Executive & Corporate Solutions for Changing Markets

when it’s time for results

Carol Rusch is a strategic advisor known for her ability to pinpoint the patterns, blind spots, and decision dynamics that shape a leader’s results. Drawing from decades of experience in corporate operations, talent strategy, and business ownership, she brings clear structure, grounded insight, and practical guidance to entrepreneurs and founders navigating uncertainty. Her work integrates strategic direction with mindset and resonance alignment, helping clients make clean decisions and move into consistent momentum.

Explore Advisory & Coaching Intensives

Work with me to turn confusion into insight, chaos into structure, scattered thinking into decisive strategy, and emotional overwhelm into grounded leadership.

  • Clarity. Structure. Decision Support for Founders, Start-Ups, Entrepreneurs & Emerging Leaders.

    Most entrepreneurs believe their biggest problems are external:

    • the market

    • their clients

    • their pricing

    • their product

    • their team

    But the real issue is almost always deeper:

    • patterns they can’t see

    • decisions they aren’t making

    • structures they don’t have

    • blind spots they don’t recognize

    • operational gaps they can’t diagnose

    • stories they’re telling instead of realities they’re facing

    This 90-day program is designed to cut through all of that — quickly, clearly, and strategically.

    It begins with a high-impact 1:1 session and continues with structured support, Resonance Reset™ integration, daily alignment, and community — so you can build momentum, clear internal interference, and stay aligned with your highest business direction.

    This isn’t coaching.
    It’s not therapy.
    It’s not financial advisory.

    It’s strategic clarity + mindset mastery + Resonance Reset™ + operational alignment — integrated into a guided process that helps you identify and shift misaligned patterns, see clearly, choose cleanly, and act decisively.

    PROGRAM OVERVIEW — WHAT'S INCLUDED

    Intake → Intensive → Strategy Roadmap → Daily Workbook → 30-Day Check-In → Community Support

    1. Strategic Diagnostic Intake

    You’ll complete a deep-dive intake questionnaire that reveals:

    • where you are right now

    • what’s actually happening beneath the surface

    • the patterns influencing your results

    • your leadership style

    • strategic gaps

    • decision roadblocks

    • the real drivers behind stagnation or confusion

    This gives us the full picture before we begin. The intake also surfaces energetic and behavioral misalignment — where your internal resonance no longer matches the results you’re trying to create — so we can reset what’s interfering before strategy is applied.

    2. One-Hour Deep-Dive Strategy Intensive (Zoom Session)

    This is a powerful, high-impact session designed to help you:

    • dissect the real issue (not the symptom)

    • spot patterns in your behavior and business

    • identify operational gaps slowing you down

    • name what’s actually happening

    • create structure and aligned next steps

    • make grounded, confident decisions

    This session gives you the clarity, direction, and strategic focus you need to move forward with confidence.

    3. Your Personalized 90-Day Strategy Roadmap

    After your intensive session, you’ll receive a customized 90-Day Strategy Roadmap — a clear, structured roadmap designed specifically for your goals, patterns, and business direction.

    Your Roadmap outlines:

    • the core patterns influencing your results

    • mindset and identity shifts needed for alignment

    • your highest-impact priorities for the next 90 days

    • the structural or operational support your business needs

    • your step-by-step action plan

    • clear guidance on what to start, stop, and strengthen

    • the foundation for creating consistent momentum

    This Roadmap becomes your compass for the next three months — a grounded, strategic guide you’ll return to again and again.

    4. Customized 90-Day Workbook (Daily Alignment Assignments)

    You’ll receive a personalized, 90-day workbook with gentle 10–15 minute daily prompts designed to:

    • expand awareness

    • build aligned habits

    • strengthen mindset and decision-making

    • reinforce identity-level alignment

    • integrate small but powerful daily actions

    • support the tangible execution of your business priorities

    Every workbook is uniquely created for each client based on their intake, patterns, and goals. No two programs are identical — each one is crafted specifically for the individual.

    5. 30-Day Check-In (30 Minutes on Zoom)

    At the halfway point, we meet for a 30-minute calibration session to:

    • review your progress

    • adjust your strategy or priorities

    • address resistance, roadblocks, or misalignment

    • reinforce what’s working

    • get you back into momentum

    This ensures you stay on track without drifting back into old patterns.

    6. 90-Day Community Access (Included in Your Fee)

    You’ll join a private online community designed for:

    • quick questions

    • strategic insights

    • celebrating wins

    • navigating setbacks

    • learning from each other

    • building consistency

    • staying accountable

    • staying connected to your vision

    “Community Office Hours” are held Tuesday–Thursday, 10am–2pm ET, with occasional check-ins outside those hours as my schedule permits.
    This is a grounded, supportive space — not noisy, not overwhelming, not performative.

    It’s a place where clarity, direction, and shared experience help everyone rise together.

    WHAT I ACTUALLY HELP YOU WITH

    Behind every challenge is a root cause.
    Behind every feeling of overwhelm is a missing structure.
    Behind every stalled idea is unclear decision-making.

    My work centers around helping you:

    • see yourself and your business clearly

    • understand your patterns

    • identify what’s working and what’s not

    • separate the truth from the story

    • build structure that supports your goals

    • make clean, grounded, strategic decisions

    Entrepreneurs don’t need more noise.
    They need clarity, direction, and a grounded strategy partner who sees what they can’t.

    WHERE I PROVIDE THE MOST IMPACT

    ✔ Clarity

    • What direction to take

    • What to prioritize

    • What to let go of

    • Naming the real issue beneath the frustration

    ✔ Operational Alignment

    • Identifying missing systems

    • Understanding why things feel heavy or chaotic

    • Simplifying processes

    • Stabilizing what’s not working

    ✔ Leadership & People

    • Managing conflict

    • Delegating effectively

    • Hiring and team building

    • Setting roles, expectations, and boundaries

    • Navigating interpersonal dynamics

    ✔ Decision Making

    • Trusting your instincts

    • Seeing hidden blind spots

    • Understanding downstream consequences

    • Making grounded, strategic decisions

    ✔ Vision → Execution

    • Translating ideas into action

    • Choosing the right next move

    • Building a functional roadmap

    • Turning concepts into structure

    WHO THIS IS FOR

    This program is ideal for:

    ✔ Entrepreneurs & founders struggling with vision or decision overload

    ✔ Start-ups needing structure and clarity

    ✔ Small business leaders juggling competing priorities

    ✔ Individuals preparing to launch a business, maximize their impact in their current role, or move into a new and more aligned career direction.

    ✔ Anyone feeling stuck, overwhelmed, unclear, or misaligned

    You’re in the right place if:

    • something feels “off” and you can’t identify it

    • you need strategy, clarity, and grounded guidance

    • you’re overwhelmed by options

    • you’re stuck between decisions

    • you want a structured path forward

    • you need an experienced strategic partner to help you get there

    MY APPROACH

    I combine decades of corporate operations and leadership, business ownership, and talent strategy with a natural ability to read people, patterns, and problems quickly.

    Think of it as:

    • clarity coaching

    • operational insight

    • leadership consulting

    • pattern recognition

    • root-cause diagnosis

    • strategic grounding

    All integrated into a comprehensive 90-day experience that creates real movement.

    WHY IT WORKS

    Businesses don’t transform from spreadsheets alone —
    they transform when leaders see clearly, choose cleanly, and act decisively.

    This program gives you the clarity, structure, daily alignment, and strategic support to do exactly that.

    Alongside clear strategy and structure, the program includes targeted Resonance Reset™ work to remove internal interference — so execution isn’t undermined by unseen patterns, resistance, or misalignment.

    READY TO BEGIN?

    Your next level starts with clarity — and clarity starts here.

  • Clarity. Calibration. Trusted Decision Support for Start-ups, Entrepreneurs, Founders, and Emerging Leaders Already on the Right Path.

    Some leaders aren’t lost — they’re simply too close to their own decisions to see everything clearly. They don’t need a full rebuild; they need a strategic sounding board, neutral insight, and refined alignment to ensure they’re moving forward cleanly.

    This 30-day advisory experience is designed for individuals who are already in motion but want:

    • sharper clarity

    • strategic refinement

    • pattern and blind-spot recognition

    • mindset alignment

    • Resonance Reset™

    • and a neutral, grounded partner to validate or redirect their next steps

    This isn’t coaching.
    It’s not therapy.
    It’s not long-term consulting.

    It’s strategic clarity + mindset refinement + pattern recognition + Resonance Reset™, delivered through focused sessions and short-term alignment support.

    PROGRAM OVERVIEW — WHAT’S INCLUDED

    Intake → 45-Minute Zoom Intensive → Strategic Insights Summary Roadmap → 30-Day Workbook → 15-Minute Zoom Follow-Up → 30 Days of Alignment Support

    1. Strategic Diagnostic Intake

    You’ll complete a focused intake that brings forward:

    • what you’re actively working on

    • where things feel unclear or heavy

    • the decisions you’re considering

    • patterns shaping your thinking

    • hidden tensions or blind spots

    • areas where refinement or validation is most needed

    This creates a clear foundation before we begin.

    2. 45-Minute Strategic Advisory Intensive (Zoom)

    This high-impact session acts as a clarity accelerator and strategic sounding board. Together we will:

    • explore the real questions beneath the surface

    • identify patterns and blind spots influencing your decisions

    • clarify priorities and direction

    • refine strategy

    • support mindset and resonance alignment

    • determine your clearest next steps

    You’ll leave with grounded insight, sharper decision-making, and a cleaner internal sense of direction.

    3. Personalized Strategic Insights Summary Roadmap

    Following your session, you’ll receive a clear, concise Strategic Insights Summary Roadmap outlining:

    • the core themes surfaced

    • pattern dynamics affecting your decisions

    • mindset and identity considerations

    • strategic priorities

    • refined guidance for your direction

    • aligned next steps

    This document becomes your compass for the 30-day window.

    4. Customized 30-Day Workbook (Daily Alignment Assignments)

    You’ll receive a personalized 30-day workbook with brief daily prompts designed to:

    • support clarity

    • deepen awareness

    • reinforce aligned thinking

    • strengthen decision-making

    • maintain resonance

    • create consistent micro-momentum

    Workbooks are tailored to the individual based on the intake and the intensive session.

    5. 15-Minute Follow-Up Session on Zoom (1–2 Weeks After the Intensive)

    This brief second session provides:

    • clarification

    • recalibration

    • decision refinement

    • Resonance Reset™

    • support for new insights or questions that emerged after the first session

    It ensures you stay aligned and avoid slipping into overthinking, outdated stories and beliefs, or old patterns.

    6. 30 Days of Short-Term Alignment Support (Community Access Included)

    For the full 30-day period, you’ll have access to a light-touch community space for:

    • quick check-ins

    • strategic questions

    • clarity support

    • reinforcing direction

    • celebrating wins - big & small

    • maintaining momentum

    This is support without noise — grounded, clear, and available as needed throughout your program window.

    WHAT THIS 30-DAY PROGRAM ACTUALLY HELPS YOU WITH

    This container is ideal when you need:

    • refinement rather than reinvention

    • strategic clarity on a focused decision or direction

    • validation of what you already sense

    • neutral perspective on situations you’re too close to

    • insight into patterns influencing your thinking

    • mindset and resonance alignment

    • a grounded advisor to help name what’s beneath the surface

    Perfect for:
    ✔ Entrepreneurs refining their direction
    ✔ Leaders preparing for strategic decisions
    ✔ Founders needing clarity before committing to a path
    ✔ Individuals sensing something “off” but not yet identifiable
    ✔ Anyone wanting clarity without a long-term container

    WHY THIS 30-DAY MODEL WORKS

    Because sometimes you don’t need months of deep transformation — you just need:

    • one high-impact conversation

    • a strategic roadmap

    • aligned daily support

    • brief recalibration

    • and a grounded partner who sees the full picture

    This program delivers clarity, direction, and momentum in a focused, efficient format.

    READY TO BEGIN?

    Your clarity is already forming — this program simply brings it into focus. Start here.

Explore Expert-Led Workshops

  • Who It’s For:

    • Professionals seeking to strengthen confidence and adaptability

    • Teams working through change, growth, or uncertainty

    • Leaders who want to model possibility and resilience

    Mindset Mastery helps individuals and teams reframe challenges, embrace growth, and step into a higher level of performance and collaboration.

    Elevate thinking. Expand potential. Empower results.

    The Mindset Mastery Workshop is designed to help professionals recognize how their thoughts, beliefs, and attitudes directly shape performance, collaboration, and success. By understanding the science of mindset and applying practical tools, participants learn how to shift from limitation into possibility — unlocking resilience, confidence, and clarity in both work and life.

    What You’ll Gain:

    • Growth vs. Fixed Mindset – Learn how mindset influences behavior, performance, and relationships.

    • Reframing Tools – Techniques for shifting negative self-talk, assumptions, and limiting beliefs.

    • Resilience Practices – Strategies to stay grounded and solution-focused when facing challenges.

    • Applied Mindset in Business – Practical exercises that translate mindset shifts into stronger communication, leadership, and team collaboration.

    Format:

    • Interactive workshop (virtual or in-person)

    • Engaging discussion and guided reflection

    • Actionable tools and strategies to apply immediately

  • Shift energy. Strengthen leadership. Transform results.

    Resonance Reset is a dynamic workshop designed for leaders and teams who are ready to move beyond daily stressors, misaligned dynamics, and performance roadblocks into a state of clarity, alignment, and empowered action.

    In every organization, unseen patterns of energy and resonance shape culture, communication, and outcomes. When those patterns are disrupted by burnout, disengagement, or toxic dynamics, even the best strategies and skillsets fall flat. Resonance Reset gives leaders the tools to consciously shift the energy they bring into the room — and in turn, influence the tone, focus, and productivity of their team.

    What You’ll Gain:

    • Awareness of Resonance – Understand how energy impacts leadership presence, team dynamics, and organizational outcomes.

    • Reset Techniques – Practical tools to quickly shift personal and group energy to reestablish focus, trust, and momentum.

    • Empowered Leadership – Strategies to influence without overcompensating, create balanced exchanges, and model resilience.

    • Collective Alignment – A framework for fostering engagement, connection, and shared accountability within teams.

    Format:

    • Interactive workshop (virtual or in-person)

    • Individual reflection exercises + group discussion

    • Actionable takeaways leaders can implement immediately

  • Overview:
    Effective hiring starts with effective interviewing — and behavioral-based techniques are the gold standard for uncovering how candidates actually perform on the job. This workshop teaches the key differences between behavioral and situational interviewing, equipping participants to ask better questions, listen for evidence-based responses, and confidently assess fit. Whether you're new to interviewing or looking to sharpen your approach, this session delivers practical tools for probing deeper, avoiding common pitfalls, and making smarter, more confident hiring decisions.

  • You don’t need Google’s budget or Amazon’s perks to build a loyal, high-performing team — you need clarity, creativity, and culture. This workshop is designed for entrepreneurs, founders, and small business leaders who want practical, no-fluff strategies to attract the right people and keep them engaged without overextending themselves.

    We’ll cover:

    • The 3 things top candidates really want (and how small businesses can deliver them)

    • How to turn your company’s values and story into a competitive advantage

    • Building loyalty through clarity, autonomy, and human-centered leadership

    • Creative ways to compete when you can’t pay top dollar - and why you don’t always have to

    • Red flags to avoid that send great candidates running

    Perfect for anyone building a team with intention, not just urgency.Description text goes here

  • Workshop 1: The Talent Magnet Method

    Overview:
    You’re not just hiring — you’re inviting someone into your vision. Learn how to tell your company’s story in a way that resonates with top talent, create aligned job postings, and design a hiring process that reflects the kind of culture you’re building. Attract better people by showing up with clarity and intention.

    Workshop 2: Hiring Without the Headache

    Overview:
    This session breaks down how to run a hiring process that’s simple, smart, and soul-aligned. From screening to interviewing to making the offer, you’ll learn how to avoid common mistakes and assess for value alignment, not just resumes. Includes sample questions, scorecards, and a mindset shift away from desperation hiring.

    Workshop 3: Keep the Magic – Retention Starts Day One

    Overview:
    Retention isn’t about ping pong tables — it’s about connection, clarity, and trust. This final workshop shows you how to build a simple onboarding and growth plan that keeps your best people engaged. We’ll cover stay interviews, recognition rituals, and how to lead with humanity in a small business context.

  • This workshop explores how to lead with presence, self-awareness, and intention — aligning personal values with business strategy to create trust-based, resilient teams.

    Overview:
    Today’s leaders are being called to do more than manage people — they’re being asked to lead with presence, purpose, and responsibility in a rapidly changing world. This workshop invites participants to explore what it means to lead consciously: to operate from self-awareness, align values with actions, and create environments where trust, accountability, and innovation thrive. Through real-world scenarios and reflective tools, leaders will learn how to navigate complexity, build deeper alignment with their teams, and show up as grounded, intentional decision-makers — not just for their organizations, but for themselves.

  • A practical session on building infrastructure for sustainable growth. Covers prioritization, hiring strategy, and system-building for founders ready to scale with clarity and control.

    Overview:
    Growth doesn’t happen by accident — and it rarely comes from just working harder. This workshop guides CEOs and founders through building the infrastructure needed for sustainable scale. From prioritizing what not to do, to building systems and hiring intentionally, participants will walk away with a practical framework for scaling without chaos or burnout.

  • A practical session on building infrastructure for sustainable growth. Covers prioritization, hiring strategy, and system-building for founders ready to scale with clarity and control.

    Overview:
    Founders often become the bottleneck as their companies grow. This session tackles the emotional and operational challenges of delegation, trust, and team-building. Learn how to step back strategically, empower others, and put the right guardrails in place so you can focus on vision and growth while still protecting the heart of your business.

  • A playbook for CEOs and leaders who need to make confident, high-stakes decisions without falling into analysis paralysis — balancing intuition, data, and risk.

    Overview:
    In fast-moving environments, CEOs can’t afford decision paralysis — but rushed decisions can be costly. This workshop provides a playbook for confident, strategic decision-making under pressure. Learn how to assess risk, trust your intuition, gather the right data quickly, and make high-stakes calls without second-guessing.

  • Performance issues don’t fix themselves — but too often, leaders avoid the tough conversations that could actually create change. This 90-minute workshop is designed for small business leaders, entrepreneurs, and managers who want to stop tiptoeing around underperformance and start leading clear, constructive conversations that drive results. You’ll learn how to communicate expectations, give real feedback without causing defensiveness, and empower team members to take ownership of their growth. We’ll demystify what accountability actually looks like in a small business environment — and how to build it into everyday leadership, not just crisis moments. Walk away with practical scripts, proven conversation frameworks, and a follow-up approach that transforms one-off feedback into lasting culture shifts.

  • Tension is inevitable — but toxicity is preventable.
    This workshop is designed for founders, small business leaders, and entrepreneurs who want to stop avoiding hard conversations and start leading them with clarity, empathy, and real impact. You’ll learn how to approach tense dynamics before they escalate, using coaching-based tools that create accountability without confrontation. Whether you're addressing attitude shifts, underperformance, or internal friction, this session gives you practical frameworks to lead with confidence, defuse emotional landmines, and turn uncomfortable moments into opportunities for clarity, trust, and team alignment.